Iconic Australian lingerie and sleepwear brand, Lovable^® is set to re-launch this summer complete with a new brand identity, face, ad campaign, S/S 02 collection and attitude! Talking to fashion-aware, sexy and stylish 18-30 year old females — the established brand is rejuvenating to further its position within the $800 million dollar Australian lingerie market.

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Moving away from ‘the girl next door’, Lovable^®’s new brand personality is in tune with the confident cosmopolitan consumer. Michael Gazal, Chief Executive of The Gazal Corporation says, "Our customer knows what she wants, fashionability, fit, quality and comfort. We’ve invested $2 million on a multi faceted campaign from ‘above the line’ TV commercials, a print campaign, product catalogues to in store point of sale, talking directly to today’s sophisticated consumer."

Lovable^® has selected curvaceous Australian model, Lisa Cazzulino (25) to be the face of the brand. Selected for her natural beauty, sultry good looks and self-assurance, Lovable^® believe that Lisa is perfect for young women to identify with and that men will find attractive! Lisa will be appearing in Lovable^®’s nationwide TVC campaign, launching September 02.

Lovable^® is available in Myer Grace Bros, David Jones, Bras ‘n Things and selected lingerie boutiques nationwide. Stockist inquiry number 02 9316 2844

For further information, please contact

Saffron Howells

The Arc Factory

Ph 02 9332 4744 Email saffron@arcfactory.com.au