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Lovable Lets Sleeping Mamas Lie…
In response to the phenomenal success of its first Maternity Bra, Australian Intimates brand Lovable is proud to announce the launch of its Maternity Sleepwear Collection!
Designed for pre and post-natal wear, the maternity collection offers mum both comfort and support before, during and after the arrival of baby. Through extensive research into what mothers want, the collection is created for the modern mum, with comfortable style, simplicity and affordability as top priority. Perfect for wearing during those much-needed zzz’s while baby catnaps, Lovable’s new Maternity range provides a variety of styles:
The “Yummy Mummy Cami and Boyshort” - a practical set sold as separates - features a soft cup cami with easy one hand maternity clips, allowing super swift unfastening action. Matching boy-shorts come in super soft lycra and are designed to sit under the tummy for maximum comfort.
The super stylish “Mum on the Run Tank” - available in Jade, Black, White and Grey Marl is a luscious combed cotton tank featuring a racer back with hidden shelf bra and centre front gathering, allowing for growth and movement of the body before and after baby arrives.
The “Beyond Tired Wrap” is a fantastic addition to any hectic mother’s wardrobe, features a cross over v’neck front, with a tie under the bust line that can be adjusted to a growing (or shrinking) midriff. Teamed with the “Precious Cargo Pant” (supporting front tummy panel and elasticised centre back seam) that will stretch to accommodate Mum’s very own precious cargo growing inside! Both items available in fashion colours Jade, White, Black and Grey Marle).
Fabrications in the Lovable Maternity range comprise of 100% combed cotton ribs and Cotton/Lycra Jerseys. Only supportive, comfortable, and durable fabrics are used, most importantly making garments easy to care for, leaving Mum more time to spend with bub and providing sleep easy outfits for every day style and glamour.
The Lovable Maternity Collection is available from Myers nation wide from August 2005.
www.lovable.com.au.
For further information, samples and imagery, please contact :
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