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Lovable Lives it Large
Lovable understands that larger women want to feel supported yet still look fashionable and sexy.
This season Lovable have continued to set standards in the lingerie market by offering women with larger busts both fashion and support.
Recognising a huge gap in the market, the Lovable design team have made a dedicated focus to deliver larger style bras in fashionable colours and fabrics. Their 2004 collection provides most fashion bras up to a DD cup.
By incorporating the core design elements of a larger style bra with the decadent fabrics and cool colours associated with fashion bras Lovable have constructed a collection for women in need of fashionable support.
The latest from the collection includes the best seller Sublime. Available up to an E cup, Sublime offers a full support bra constructed from gorgeous stretch lace with floral detail. Available in four delicate colourways - rouge, sky, black and white, Sublime superbly showcases full-bodied, feminine luxe.
In tune with their latest creative advertising campaign "Men don't understand that all a woman really wants is to be supported", Lovable prides itself on their ability to deliver first-rate lingerie to women of all sizes and tastes.
The creative will run nationally from next week and the first deliveries of the 2004 styles are available in store now.
Lovable understands the importance of fit and fashion.
Lovable is available from June 2004 at Bra's n Things, Myer, David Jones, and selected boutiques nation wide. Please contact (02) 9316 2844 for Lovable stockist enquiries or log onto Lovable.com.au
For further information, samples and imagery, please contact:
Erica Watson/Carla Robinson
Colvin Communications International
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