|
Lovable Understands That The Best Present For Him Is Unwrapping A Present For You!
Every February, across the country gifts are exchanged between loved ones, all in the name of St. Valentine. But who is this mysterious saint and why do we celebrate this day? Lovable, long-time purveyor of luscious lingerie, reveals the answers …
In Ancient Rome, February 14th was a holiday to honour Juno, Queen of the Roman Gods and Goddesses. During these times the young people had a custom that began on the eve of the Festival of holiday. The girl's names were written on pieces of paper and inserted into jars. Each boy then drew a girl's name from the jar and they were partners throughout the Festival. After being paired, the children would often continue to see each other throughout the year and on occasion even fell in love and married.
Over time, pastors and priests of the early Christian church did away with the pagan custom by replacing the names of the girls with the names of saints. They chose St. Valentine's Day as the day of celebration for the festival.
This Valentines Day Lovable have made it effortless to spoil your goddess with gorgeous lingerie from their latest collection. Lovable have made it super easy to choose the right lingerie for your lady with their men's guide to buying lingerie as well as their size calculator on their website - www.lovable.com.au. Lovable understands that the best present from him is unwrapping a present for you!
Lovable is available from Bra's n Things, Myer, David Jones, and selected boutiques nation wide. Please contact 02 9316 2844 for Lovable stockist enquiries or log onto www.lovable.com.au.
Dianne Taylor, Lovable's Divisional Manager, is available for interview on the subject of what lingerie will make a woman's heart melt on February 14th - or any other queries that you might like cleared up before buying your loved one lingerie this Valentine's Day.
For further information, samples and imagery, please contact:
Erica Watson/Carla Robinson
Colvin Communications International
| 
