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Lovable Gets Active!
This January, leading Australian intimates brand, Lovable launches its first sports bra in the marketplace in response to demand for fashion forward, effective active-support intimates.
"Lovable has always been recognised for its excellence in fit and function - the company has been designing intimates since the early 1900's but this is the first time that we've stepped foot into the sports bra area in Australia. Our expertise in designing well-fitting and comfortable bras gives us the perfect platform for developing a high-performance version that looks as fantastic as the support it lends"
Dianne Taylor, Divisional Manager, Lovable
Active Comfort by Lovable is the result of considerable research with Australian women to suss out exactly what they wanted from a sports bra. What did their hearts desire? Sports bras in great colours that looked fresh, modern and fashionable yet affordable, didn't rub the skin and catered for the needs of the larger bust sizes. It was these discoveries that led Lovable to develop the Active Comfort Sports Bra...
Designed for the stylish, energetic woman, Active Comfort by Lovable combines innovative design with technically advanced fabrications in rose, cafe or white hues that allow the body to breath while also offering essential support.
Active Comfort by Lovable features padded shoulder straps that convert to a racer back so it sits invisible under most sports tops. With its double-lined, seamless cups and brushed wing fabrication, this cotton-rich bra offers maximum comfort for all sporting needs - from running, netball through to pilates and yoga.
Available from January 2006, from select department stores and boutiques nationally across Australia and New Zealand. Click here for further information. Active Comfort by Lovable is available up to size 18DD in Rose Pink, White and Cafe.
For interview opportunties with Dianne Taylor, Brand Manager of Lovable, samples and imagery of Active Comfort by Lovable, please contact :
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