|
Lovable Signs Jennifer Hawkins as "Miss Lovable"
 |
Australian intimates label, Lovable, adds another jewel to its crown in announcing former Miss Universe, Jennifer Hawkins as the new face of its iconic brand.
Hawkins, voted one of the world's most beautiful women, has signed a multi-year contract with Lovable that also includes working in a consultant based role across the development of the Lovable product lines and future brand campaigns.
"Jennifer represents everything that our brand stands for - she's a down-to-earth, beautiful and ambitious woman with a very cheeky outlook on life. We see Jennifer as a healthy, athletic role model for the Lovable audience, and look forward to having her on the team. Part of her involvement will be to work with our design team on the product development side of the business - Jennifer loves lingerie and is excited to be part of the process, from start to finish."
Dianne Taylor, Divisional Manager, Lovable
|
|
Hawkins will feature in the new Lovable advertising campaign, due to be launched later this year in Australia and New Zealand.
"Lovable is a cute, girly and fun brand. It's an exciting opportunity for me because I get to put my own input into the brand - that's the main reason I agreed to do it."Jennifer Hawkins, Lovable Ambassador
Lovable's all-Australian line up has also included Samuel Johnson, Pania Rose and Lisa Cazzulino.
Gazal corporation is one of Australia's largest publicly listed apparel companies, supplying intimate apparel, business shirts, school wear, casual and surfwear under brand names Lovable, Kissed, Mambo, Maui & Sons, Nautica, Kenneth Cole, Trent Nathan, Van Heusen, Calvin Klein, Oroton, Crystelle, Virginware, Davenport, Bracks, SMP, Kookai, Bisley, Warners, Morrissey and Nancy Ganz. |
Click here to review more styles by Lovable.
For further information and interview opportunties, please contact :
 |
