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The Bare Necessities
Lovable's Summer Launch Featuring Jennifer Hawkins
| Date: |
Tuesday 18 July 2006 |
| Time: |
7.00 PM - 9.00 PM |
| Place: |
Australian Museum, College Street Entrance, East Sydney |
| Contact: |
Rain Agency |
| Tel: |
02 9331 3994 |
Sydney, Australia: Lovable’s sexy brand ambassador, Jennifer Hawkins will appear exclusively at the launch of the brand’s 2006 Campaign, held at the Australian Museum on Tuesday 18 July, 7pm.
A crowd chock full of Sydney’s most prominent social and media identities will gather at this iconic venue to enjoy the reveal of Lovable’s sauciest creative campaign, set to roll out nationally this July. The campaign features the delectable curves of Jennifer Hawkins and a band of “furry friends”. Lovable worked alongside creative agency Studio Woo to produce the campaign, which was shot recently with fashion photographer Georges Antoni and styled by renowned fashion guru, David Bonney.
“Lovable always stands out in the crowded lingerie market with cheeky and irreverent campaigns that stand true to our brand essence and, most importantly, our consumer.” Said Dianne Taylor, Lovable Divisional Manager. “We are thrilled to be working with Jennifer Hawkins, who we believe truly captures the essence of the modern woman who wears Lovable in all areas of her life:”
Recent research has show that Hawkins, Lovable’s newly appointed brand ambassador, is one of the Australia's most trusted - outranking our own prime minister - and globally adored personalities.
The party will swing into action with rose hued cocktails created by celebrity mixologist Jason Crawley for Cointreau, pink champagne from Piper Heidsieck, rose from the esteemed Philip Shaw vineyards in Orange and mouth-watering canapés created by Belinda Franks, all served up with a groovy mix of old school tunes with a new school flavour courtesy of guest DJ, Goodwill. Goodwill’s skills have seen him support numerous international acts including Jamiroquai, Fatboy Slim, Groove Armada and play live at Australia’s leading festivals.
An exclusive preview of Lovable’s latest collection - modelled by 14 of Australia’s cheekiest models in a unique installation style show – will be take place after the new campaign is revealed. Creative director, David Bonney developed the concept to reflect the campaign themes in a cheeky, sexy format integrating fashion, theatre and music. Each model has her own ‘character’ that combines inspirations from around the globe with Lovable’s lingerie l ooks for summer, accessorised by this season’s must have footwear from Nicola Finetti who will also be dressing Jennifer for her appearance at the after show party.
*A media call will be held in the Skeleton Room once the fashion installation featuring the 14 models and Jennifer Hawkins concludes at 8.00PM*
The creative team responsible for the show includes GHD hair director, Kenneth Stoddard, Natasha Severino for E. Funkhouser and Cherie Luker for Creative Nail Design.
Lovable’s Summer collection is guaranteed to put a smile on every woman’s face with its unique combination of signature fits with sexy, fashion forward styling featuring vintage inspired detailing and everyday essentials in a feminine, cheeky palette of modern summer hues.
Collaborators on the show include contemporary jeweller Sarina Suriano who has created a one-off hand beaded Lovable lingerie set for Hawkins, Giovanni d’Ercole of Love & Hatred and fashion designer Michelle Robinson. Robinson has designed a beautiful hand made ‘boudoir cape’ exclusively for the event.
This glamorous event kicks off a series of high profile launch activity for the new creative campaign in Australia and New Zealand. The campaign will be released nationally in a series of print and outdoor media, which is due to be rolled out periodically over the next six months.
12PM, WEDS 19 JULY Jennifer Hawkins appears exclusively for Lovable at Myer, Bourke Street Mall
7PM, THUR 20 JULY Lovable launches the new campaign at Chandelier Cocktail Bar, Auckland.
Gazal Corporation is one of Australia’s largest publicly listed apparel companies, supplying intimate apparel, business shirts, school wear, casual and surfwear under brand names Lovable, Kissed, Mambo, Maui & Sons, Nautica, Kenneth Cole, Trent Nathan, Van Heusen, Calvin Klein, Oroton, Crystelle, Virginware, Davenport, Bracks, SMP, Bisley, Warners, Morrissey, Body Art, Nancy Ganz and Kookai.
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