LOVABLE LOVES U!
THE NEW ULTRAPLUNGE – THE ONLY ACCESSORY A GIRL NEEDS.

Iconic Australian intimates and sleepwear brand Lovable launches its latest revolutionary bra – and the ultimate party accessory - into the market in time for Christmas 2006.

Designed to create a smooth, seam-free silhouette under any outfit, Lovable’s new Ultraplunge bra features a plunging U-shaped front, moulded cups with ‘bump pads’ for cleavage enhancement, silicone strips and boned side seams to ensure slip-free support.

Unlike similar styles available in the marketplace, the Ultraplunge is strapless and available in satin finish black or nude tones that are flattering, stylish – and not designed for your eyes only!

Researched and trialled extensively by Lovable’s very own Jennifer Hawkins, the new Ultraplunge bra is perfect for low cut tops and frocks. “One of the perks of my role with Lovable is test-driving the latest styles before the hit the shop floors,” say Hawkins of her ambassador duties for the company.

The Ultraplunge’s unique U shape allows the bra to sit invisibly below deep plunging necklines whilst also creating a flattering bust shape.

Says Lovable brand ambassador, Jennifer Hawkins of the new Ultra Plunge, “I can’t believe that this gorgeous number not only gives you great shape, feels comfortable, comes in crucial nude and black colourways but – most importantly, its revolutionary plunge fronted, strapless shape can be worn invisibly under any special occasion outfit.”

The new Ultraplunge from Lovable has detachable straps that enable the bra to be cross-backed, halter-necked, regular or strapless.

“Ultraplunge is Ultra Lovable. How did we ever survive without it?”
 - Jen Hawkins, Lovable Ambassador

Lovable’s Ultraplunge is available exclusively at MYER stores nationally from mid-December, and David Jones and boutiques in Australia and New Zealand from mid-January 2007. Available in Nude & Black in cup sizes 10-14A-B-C-D. Ultraplunge costs rrp $39.95 inc. GST.

Log onto Lovable.com.au or Lovable.co.nz for Jen’s Diary and more details on Lovable’s Summer Collection.