Lovable Launches On-line Store
Leading Australian intimates brand, Lovable launches its first on-line store on 5th April 2007 via its popular website http://www.lovable.com.au/ in response to customer demand.
Offering a selection of its top-selling pretty nightwear, the on-line store will enable Lovable’s customers to order from the brand’s signature collections with a door-to-door delivery service anywhere within Australia and New Zealand.
As preferred by Australia’s favourite poster girl Jennifer Hawkins - who understands that comfort need not come at the expense of style - Lovable’s on-line boutique will stock the latest sleepwear styles for winter.
Lovable’s winter collection is too gorgeous for just the bedroom, including low slung PJ bottoms in pretty floral prints, matching tops with styled in support for great shape, cute night dresses in comfortable, slinky jersey fabrics, cuddly cardi-style wraps and toasty fleece dressing gowns. Feet aren’t forgotten with candy coloured “Hug” boots and cosy bed socks in alluring hues of hydrangea, fresh and berry.
Since its launch in 2002 Lovable.com.au has attracted 120,000 loyal customers to its website through its unique offer of girly advice, collection previews, wallpaper downloads, great giveaways, regular newsletters and sneak peeps behind the scenes of brand ambassador Jennifer Hawkin’s hectic schedule.
Lovable’s new on-line boutique goes live on 5th April 2007 - click on to lovable.com.au or lovable.co.nz and snuggle for winter.
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