Out with the old, and in with the new … Get into Lovables this August

Looked into your undies drawer recently? Chances are that when you do, you’ll likely to find is a motley array of the gorgeous, the good and the truly ghastly – months (or years, ‘fess up!) worth of knickers bought for every situation under the sun. Worry not, because you’re not alone!

The thoughtful minds at Lovable have come up with a convenient solution to this familiar situation with the new LOVABLE’S everyday underwear collection - an extensive range of sexy, comfy, colourful and affordable knickers that’ll have you chucking out your old undie archive as fast as you can say “Lovables”

Launching in August 2007, the LOVABLE’S range consists of seven essential pantie shapes and a wire-free ‘bralette’ that gives subtle shape and support with its adjustable straps and supportive design. Each shape is created using the latest fabric and fitting technology to ensure the perfect fit, including Australia’s first introduction to comfy, sexy mesh as used in the innovative Sexy Mesh by Lovable’s.

As every LOVABLE’S style is updated throughout the season in an array of fresh colours, prints and fabrics, once you’ve found a favourite shape or two you can keep your undies as up to date as your wardrobe.  Take your pick from LOVABLE’S ‘Gee’, the ‘Cheeky Gee’, the ‘Model Gee’, classic ‘Brief’, the skimpy ‘Shortie’, a fuller coverage ‘Bikini’ or the ‘Short’ to find your favourite shape, colour, fabric, finish .. the combinations are endless! 

“The Lovable’s Summer 2007 collection is all about beachside loving! We wanted to create a range that lifts the heart, so I’ve used a mixture of sweet florals, dots, hearts, sassy leopard in eye-popping brights or cool pastels on a variety of different fabrics for every preference – from breath-easy cottons, to seamless elastanes, minimal microfibre and sexy meshes”

Jonathon Yeomans, Creative Manager, LOVABLES

Lexie               Adventurous mesh with WILD zebra and spotty prints  

Natural Skin    Created in natural fibres for essential comfort with laser finish

Ultra Sexy™    Signature ‘free-cut’ finish with bows and ruching in smooth microfibre

Nikki                Seamless and feminine jacquard spot separates in melon, aqua, black, berry

Jamie               Slinky camisoles and knickers with rosebuds and stretch lace

Ashlee             Cuties ahoy! Colourful texture with heart print mesh with floral lace

LOVABLE’S underwear by Lovable launches nationally from August 2007, priced from $9.95. Knickers available in sizes 10 – 16, bralettes in small, medium and large.  

With new LOVABLES, there’s no excuse for finding your knicker draw awash in shades of grey again!

For further information …