One of Australia’s hottest leading ladies Jennifer Hawkins, leaves little to the imagination this summer as she strips down to her Lovable undies in cinemas across Australia and New Zealand this summer.

Now into her sizzling fifth season as the high profile ambassador for the leading intimates brand, Hawkins’ will be revealed at her most desirable, adorable and ultimately Lovable in a series of 30-second ads scheduled to run at local cinema screens from August 2008.

The cinema ad, filmed by director Anthony Rose, features curvaceous Hawkins wearing Lovable’s best-selling everyday basics while she grooves to The New Young Pony Club’s “Get Lucky”.

“We’re used to seeing Jen looking fabulous on the red carpet. Now Lovable reveals the secret to how she does it!  Our everyday intimates are an invaluable addition to any girl’s wardrobe, creating a seamless silhouette for the perfect frock finish. These beautiful looking, ultra comfy undies make any woman feel like a movie star.”

Dianne Taylor, Group Brand Manager – Gazal Intimates

A parallel print version of the Lovable campaign, photographed by fashion snapper David Gubert, will run across select New Zealand and Australian on-line, magazine and newsprint, outdoor and Eye-lite platforms.

The ad series exposes an essential selection of Lovable’s best-loved basics from its established ‘Suddenly Shapely’ collection including a wire free bra offering gentle support for great shape, a comfortable but stylish t-shirt bra for creating a perfect, seam-free silhouette and plunge strapless bra offering ultimate uplift with a deep ‘plunging’ front which sits invisibly under low cut dresses or deep v tops.  The Natural Skin range of seam-free, cotton blend knickers are laser cut to sit close to the skin without a wrinkly seam to be seen.

The Lovable collections are available from Myer, David Jones, Bras ‘n Things and all good lingerie boutiques including Lovable.com.au. Available in New Zealand from Farmers, Smith and Caughey, Kirkaldies and Stains, Arthur Barnetts and The Lingerie Company.

The complete Summer 2008 Campaign can be viewed at Lovable’s online store http://www.lovable.com.au/ along with top lingerie tips and trends from Jen Hawkins, plus bra-fitting advice and regular competitions.

Gazal is a leading apparel supplier of surf and casual wear, men’s business shirts, intimate apparel and school wear sold under brand names including Nautica, Trent Nathan, Van Heusen, Calvin Klein, Lovable, Oroton, Crystelle, Kookai, Nancy Ganz, Kissed, Bisley, Midford, Davenport and Bracks.